Edwin Simonds

Maximising product value through user experience and product-market fit.

Co-Founder @ Playcake



Co-Founder and Product Designer.

From 0 to 650,000 users. 

Case study  → 



Bringing fans closer to their stars. 

UX/UI, User flows, Prototyping and Visual Design across all areas of the product for iOS, Android and Desktop.

Case study  →


Envision Meditation.

Shaping Envision for daily visualisation.

Current project.

Case study  → 


Founders Factory.

Pivoting an MVP and improving user satisfaction.

From concept to launch in 6 months.

Case study  →


Get In Touch.

Could I help with your project?

Great things happen when people come together!

Get in touch  →



Helping children learn through play with Bethnal Green Ventures. 

Leading the redesign and user testing of the core product.

Case study coming soon.